Ordering Promotional Merchandise
Promotional merchandise is intended to aid brand recognition and interaction, but most businesses end up wasting funds due to a lack of proper planning. Mistakes can happen when products are selected, but relevance to the audience, the context of use, and long-term value are not considered. Choosing Items With Limited Practical Use One of the most common mistakes is to choose products that appear attractive but do not have much everyday utility. The product with a lower frequency of use is usually disposed of, and the brand is not exposed. Practical products naturally fitting into the daily routine tend to provide higher payoffs. Ignoring Brand and Audience Fit The merchandise must align with the brand identity and what the target audience wants. For example, companies that order custom bottle openers Australia tend to perform better when they can fit into their industry, such as hospitality, events, or beverage-related brands. Disparate matching products may also per...